A / B test tracking on Google Analytics (for the old tag)

Modified on Tue, 4 Dec, 2018 at 5:00 PM

In Google Analytics, we're going to make two new segments: "Fasterize On" and "Fasterize Off". 


Click on "+ Add segment". 

Then, click on "+ new segment".   


Create the Fasterize Off filter like this: 


In the " Advanced> Conditions " section, select the custom variable (value 05) for the event action  .

Note : be careful not to take the custom variable (key 05). 

  


Create the filter Fasterize On like this:


In the " Advanced> Conditions " section, choose for the action of event the custom variable (value 05) .


Note : be careful not to take the custom variable (key 05).


You can then compare the data by selecting the two filters: 


 


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